We have some exciting news. BIG little LDN have been shortlisted for the Best Use of a Small Budget award at this year’s Influencer Marketing Awards.

What are the Influencer Marketing Awards?

The Global Influencer Marketing Awards returns to London on Thursday 2oth July and will recognise the best individuals, teams and influencer campaigns across the previous 12 months.

Established in 2018, The Influencer Marketing Awards recognise the best-in-class activity, rewarding campaigns that demonstrate creativity and innovations all whilst delivering superior results.

Working with a small influencer marketing budget

The awarding body has recognised our ‘Not just a nice to have’ campaign with longstanding client, ALA Insurance, as a contender in the Best Use of a Small Budget category.

This insurance campaign launched during the wake of a cost-of-living crisis when households across the UK were cancelling and reducing policies they no longer deemed essential. We knew it would be a challenge to acquire a new type of customer for a relatively unknown type of insurance that isn’t a legal requirement.

However, that’s exactly what we did. Thanks to our fantastic team at BIG little LDN and the trust we had from our client, the campaign drove an initial 4.5% ROI in years one and two, with the anticipation that will rise to 36% in years three and four, based on current customer retention rates. It’s important to note that the campaign relied entirely on organic social reach only.

Holly Eddleston, Head of Influencer Marketing at BIG little LDN comments, “We’re delighted to have been shortlisted in this year’s Influencer Marketing Awards. There were many challenges we needed to overcome with this campaign so we’re thrilled with the results. This really is proof that when done well, influencer marketing can be incredibly effective even on a small budget. We feel extremely proud to have our work recognised by such a prestigious awarding body.”

Emma Critchley-Lloyd, Founder of BIG little LDN, comments, “We’ve worked with ALA Insurance since September 2020 and won awards for our previous influencer campaigns so it’s great to see we‘ve been shortlisted for another.

She adds, “This campaign was conceptualised when the looming cost-of-living crisis dominated media headlines and businesses and consumer alike were apprehensive about what the future had in store. A tough time to try and sell GAP Insurance. It was also still a fairly new customer acquisition method for ALA Insurance so we massively appreciate the trust they put in us to see it through.

Congratulations to the other finalists. We can’t wait to celebrate together on the 20th of July.”

If you would like to speak to a member of the team, contact Emma, Sophie, Holly or Alice.