London, 22nd January 2025 - BIG little LDN has announced the promotion of Sophie Collins to the position of Marketing Director. Sophie has been an integral part of the agency for nearly three years, contributing significantly to its growth and success.

Throughout her time at BIG little LDN, Sophie has demonstrated leadership, strategic insight and creative thinking, alongside a willingness to roll up her sleeves and help colleagues and clients however she can - which in a small agency is invaluable. Notably, she was instrumental in the 'Not just a nice to have' campaign for ALA Insurance, which won Silver at the Global Influencer Marketing Awards and has been pivotal in the agencies exceptional client retention rate.

Sophie’s skillset was the missing piece of the BIG little LDN jigsaw. Much of her career has been spent developing B2B marketing ideas and building out campaign strategies from data and insights through to creative conception across a wide range of sectors. In her new role, Sophie will oversee the development and execution of the agencies own marketing strategies, aiming to amplify BIG little LDN's mission of providing 'BIG bang for buck'. She will continue to work alongside clients to create campaigns and deliver strategic insights that drive lasting results.

Sophie Collins, Marketing Director at BIG little LDN comments, “To start 2025 with this news is so energising. I truly believe in BIG little LDN and everything it stands for. It’s so much more to me than simply the place I work, it’s something I’m part of. I’m so grateful for the support I’ve had as a working Mum, to allow me to thrive at what I’m good at along with allowing me the flexibility family life demands. I’m really keen to make my new role count, so watch this space.”

Emma Critchley-Lloyd, Founder of BIG little LDN shared, "Sophie and I have worked together since 2015 and from the very start, I knew she was exceptional. On a personal level, she’s the only person who’d join me for mid-week drag shows and disco yoga - we'd found our 'group,' even if it was just the two of us.

Her glass half full attitude and openness to trying anything new and cool is what sparks her creative flare. Professionally, we’re like two puzzle pieces that just fit; our Creative Director once said we’d be "a force to be reckoned with", and Sophie has proven that time and time again. She’s helped build BIG little LDN into a business people love working for and with. Sophie delivers exceptional results for clients, has incredible ideas and is universally loved by everyone she works with. Promoting her to Marketing Director was an easy decision - she’s already been operating at that level for some time. I wouldn’t be where I am today without her.”