Experian launches ReFi™ by Paylink

Paylink

Experian launches ReFi™ by Paylink

PR

Media relations

Paylink

The background

Paylink, a leading provider of affordability software and payments, needed a PR strategy for a string of announcements in relation to their award-winning debt consolidation product, ReFi™.

ReFi™ by Paylink is a unique, secure and regulated debt consolidation product which saved UK consumers over £10 million in interest payments and cleared over £100 million in legacy debt during a pilot with Salary Finance. Developed to address the acute need for more efficient and responsible lending solutions, ReFi™ consolidates multiple debts into a single, affordable, monthly re-payment, that’s due on a date that suits the customer.

The initial project was to lead the PR for a new partnership with Experian. Debt consolidation remains the number one loan search on the Experian Marketplace however, many individuals struggle to qualify due to affordability restrictions. Experian data reveals that just 37% of debt consolidation loan applications are pre-approved on the Experian marketplace vs 59% pre-approval for credit card applications.

With several educational and strategic messages to unpack, we needed to work closely with the Experian PR team to ensure we had a joined up, succinct press release and an aligned media strategy.

The BIG solution

We drafted Paylink's version of the press release, ensuring the story led with their key messages while balancing the journalistic need to have the bigger, household name of Experian tightly entwined.

We represented Paylink during the collaboration with the Experian PR team to refine a press release both companies were happy with. We then shared our media lists, highlighting who had the closest relationships at certain publications and pitched in accordingly.

BIG Results

Jake Ranson, Chief Executive Officer at Paylink comments,

“Appointing BIG little LDN as our PR partner was a strategic decision rooted in their proven expertise and agility in the fintech sector. From the outset, they’ve shown an impressive ability to dive straight into the complexities of our work, engaging with our clients and refining our media strategy with a level of professionalism that’s rare to find.

We’ve wanted to collaborate with BIG little LDN for some time, and this opportunity couldn’t have come at a better moment. With their support, we’re confident in our ability to communicate the groundbreaking benefits of our products and amplify the positive impact they have on financial inclusion across the UK.”