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YAMAS! Whipped Feta launch

Futura Foods

YAMAS! Whipped Feta launch

PR

PR strategy

Press releases

Futura Foods

The background

Futura Foods, a leading supplier of Mediterranean-inspired dairy products, were preparing for the release of a new product to the UK market - YAMAS! Whipped Feta.

In need of PR expertise, Futura Foods enlisted the support of BIG little LDN, thanks to our knowledge of the food and drink sector. The agency was tasked with developing and executing a comprehensive trade PR strategy that would reach both new and existing customers across earned and owned media.

The BIG solution

BIG little LDN drafted a press release and sold it into key trade publications while offering samples of the latest product to journalists. The media strategy leveraged the agency’s extensive food and drink journalists and was and was designed to create excitement while maximising coverage.

The agency focused on securing coverage in key trade food and drink publications to generate interest among trade and consumer audiences. Press releases, product samples, and media kits were distributed to influential food journalists to secure listings.

BIG Results

YAMAS! Whipped Feta launched in selected Tesco stores on 3^rd July 2024.

Coverage secured in The Grocer, FoodBev, Larder Magazine, and Decadence.

As a result of our approach, we had several inbound requests from notable chefs and journalists wanting to sample and review YAMAS! Whipped Feta. Our approach also secured Futura Foods an interview with The Grocer to feature in their Annual Dairyman Supplement.

Futura Foods suppliers expressed to our client how impressed they were with the PR launch as news of our release was also picked by journalists in Greece.

BIG little LDN will continue working with Futura Foods over the coming months to create product awareness for customers through social media and a gifted influencer strategy.