Introducing a brand new brand and a brand new food into the UK market.

Better Nature is an innovative tempeh brand on a mission to end the suffering caused by the animal protein industry. How? By lifting the lid on the world's best kept plant-based, protein secret. Tempeh. There is a stigma surrounding plant-based food that it's not as rich in protein content as animal based food. The other challenge is the fact that very little is known about tempeh in the UK.

Tempeh (pronounced  tem-pay) is a plant-based protein source from Indonesia that’s super high in protein, fibre, full of  micronutrients and awesome for the gut. Better Nature Tempeh is just as high, and in some cases, has a higher protein content than animal products.

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Whilst independent producers have been selling tempeh in the UK since the 1980’s, it was only in March 2019, that Sainsbury’s became the first UK supermarket to stock the food. While making it technically accessible to the masses, huge education and awareness is needed before tempeh is adopted into the mainstream.

For Better Nature, the challenge was therefore not just about introducing a new food brand and trying to gain cut through in a highly saturated and competitive market, but also in introducing a new type of food there is very little pre-exisitng awareness about.