Monday 17th April - With entries currently open for the much anticipated 2023 Institute of Promotional Marketing Awards, BIG little LDN Founder Emma Critchley-Lloyd has been announced as one of the judges for this year. 

The IPM Awards have become known as a true celebration of the successes, innovation, hard work and creativity across the promotional marketing industry. A chance to acknowledge the campaigns and outstanding results delivered by agencies and brands. With award categories spanning experiential, brand partnerships, loyalty, shopper marketing and now social and influencer marketing, the judges will narrow down the entries into a shortlist, before announcing category winners on the night.

One of those judges will be our very own Emma Critchley-Lloyd. First time judge, she will join Creatives, Directors and CEO’s from other agencies and brands to help whittle down the entries. Before founding PR, brand strategy, social media and influencer marketing agency BIG little LDN, Emma spent four years at a global promotional marketing agency where she wrote multiple award-winning IPM Award entries, contributed to the agency winning IPM Agency of the Year 2017 and was individually recognised as one to watch in the IPM 30 under 30 programme.

Emma comments “Having been on the other side for many years, staying late to write the best entries I could, I’m so excited to now be a judge. I know exactly what goes into making an award-winning campaign, but you often only ever see the final result. So, I’m particularly looking forward to reading about the strategy and insights that drove the creative idea.”

Emma who is also the 2023 Co-Head of Marketing and Communications for Bloom and a long standing DMA B2B Council member, won BIG little LDN's first award at last year’s IPM Awards for an influencer campaign with @MamaStillGotIt_ for ALA Insurance. 

Emma continues, “We became members of the IPM so we could bring the two worlds of promotional marketing and influencer marketing closer together. The team and I have a unique in-depth knowledge of both, and at a time where clients are demanding more bang for their buck and proof that sales promotions are doing more than just winning shelf space, we can help the promotional marketing industry bridge that gap.  

We want to work collaboratively with other agencies to prove that promotional marketing doesn’t need to work in silo and will drive greater ROI for the brand (not to mention client retention for the agency) when integrated with the right influencers who authentically share their experience of the campaign, product or the reward. We’re really looking forward to adding a lot of value to the IPM.”

Entries to the IPM Awards are open until Friday 5th May. Applications can be submitted here.