Friday 21st July 2023, London - BIG little LDN win the Silver trophy in the ‘Best use of a small budget’ category at the Global Influencer Marketing Awards.

The Global IMA's mission is to reward individuals, teams, and campaigns that have pushed boundaries, and above all delivered excellence across the board during the last 12 months.

The awards were established in 2018 to recognise best-in-class activity, rewarding campaigns which demonstrate creativity and innovation, alongside delivering superior results.

BIG little LDN have been recognised by the Global Influencer Marketing Awards for their work with client, ALA Insurance. The campaign that has bagged the team their first award of the season is ‘Not just a nice to have’.

Holly Eddleston, Head of Influencer Marketing, comments, “This type of campaign is exactly the reason why BIG little LDN was set up. Influencer marketing done properly, with diligence and strong creative proves that brands don’t have to spend hundreds of thousands for stand-out results. Our ethos is “BIG bang for your buck” so to achieve Silver against some of the industry’s most established agencies and brands means the world."

Emma Critchley-Lloyd, Founder of BIG little LDN comments, “In a shortlist of nine, losing out on Gold to Ogilvy North America… but awarded higher than Ogilvy Mexico who took Bronze is phenomenal for our little agency.

It couldn’t be a greater realisation of the purpose behind BIG little LDN if it tried.

In conversations we have it’s clear, there is still a lot of education to be done to get brand owners to understand that influencer marketing isn’t just transactional. The days of simply sending a product in return for a post and going viral are virtually non-existent. But that’s why BIG little London exists, to make sure brands, particularly those with limited resources, still get that value. And with us, even more BANG for their buck than the Oglivy's of this world.

BIG up to the team helping to put BIG little LDN on the global map and to our wonderful clients at ALA Insurance. I’m eternally grateful like you wouldn’t believe.”

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BIG little LDN has also been shortlisted by The Institute of Promotional Marketing (IPM) Awards for their work on the 'Not just a nice to have' campaign.