BIG little LDN have implemented award-winning consent and permissions management platform, Pulse® to revolutionise data management practises across the agency. The move comes following the growth of BIG Shot, the agencies advisory board of young people born after 1997, and the subsequent increase in children’s data being obtained.

BIG Shot is made up of Gen Z and Gen Alpha individuals who work with brands to help them tap into the mindset of the next generation of consumers. As part of the BIG Shot growth strategy, the BIG little LDN team identified a need for a robust consent and permissions management platform to maintain the high standards of data privacy required when working with children.

Founder of BIG little LDN, Emma Critchley-Lloyd, comments, “Choosing Pulse® as our consent management platform was a natural choice. We’ve worked with Smarter Contracts for many years, helping to create and build the brand, so are well informed when it comes to data privacy standards and the benefits of Pulse® over any other platform. They’re unmatched.

It’s important to us that when dealing with the data of young people, the upmost privacy standards are followed. However, the largest proportion data we hold is B2B, and while we recognise that GDPR and the Data Protection Act permit B2B marketing under legitimate interest, I wanted to give our B2B contacts greater control and transparency over how their data is processed at BIG little LDN, so we’ve extended Pulse® to capture consent and permissions across the entire business.”

Pulse® stores an immutable record of the consents and permissions provided by an individual and through the customer data portal, individuals can see what permissions they have provided, make more granular choices about the marketing they receive and grant or revoke any at the touch of a button – with that data feeding the CRM in real time.

Emma continues, “As a long-standing member of the DMA B2B Council, the ethical processing of business data is a topic we’ve discussed at length, often debating whether GDPR and PECR goes far enough to protect business individuals from the endless, and mostly irrelevant, cold outreach emails. I’m hoping our move to include B2B data subjects sets an example for others and the partnership more generally reinforces the importance of responsible data management in the marketing industry.”

Wayne Lloyd, Founder and CEO of Smarter Contracts comments, “One of the key use cases for Pulse® is marketing consents and permissions, so welcoming BIG little LDN, an award-winning marketing agency, to our client roster is very exciting. It’s inspiring to see what they are doing with BIG Shot and as the collective grows in the future to an even younger demographic, Pulse® will be able to support BIG little LDN and the children signing up to BIG Shot via with It’s uniquely designed delegated consent feature for parents.

By licensing Pulse®, BIG little LDN now have access to better quality data and more granular permissioned insights that provide them with more relevant content that leads to higher engagement rates and conversions.”

For more information on Pulse® or the integration into BIG little LDN, get in touch.