Co-author Holly Eddleston, has been instrumental in running global influencer campaigns for Dove, Peroni Nastro Azzurro, Diageo and Red Bull. Now our in-house Head of Influencer Marketing, Holly has put together this best practise guide, sharing the latest insights, tips and example campaigns to help inspire those considering influencers as part of their marketing mix, or help those who want to get more bang for their current influencer buck.

What you will takeaway:‍

• The benefits of long-term partnerships
• How to keep costs down and returns high when working with micro-influencers
• Tips on aligning influencers with your brand values
• Tips for successful collaboration
• Inspiration from other brand examples