Press launch

Golazio

Press launch

PR

PR strategy

Media & event production

Content Marketing

Media relations

Press releases

Social media

Brand Strategy

Golazio

The background

We were tasked with putting Golazio, a brand new bar, on the quiet end of Camberwell Road, on the map. With little passing trade, the location was equidistant from Elephant and Castle, Kennington and Denmark Hill stations. Working closely with the owner, who has no previous hospitality experience, BIG little LDN needed to create and establish the Golazio brand and create talkability amongst the local community, football fans and the press in the run up to its opening.

The BIG solution

First, the bar needed an identity. Following a series of creative workshops and market research we settled on Golazio. Next the logo and the brand colours, which needed to feel authentic and Italian rather than a football bar in South London. We created the brand book inclusive of the font types, brand colours and variations of the logo, provided the design for the fascia and briefed other suppliers to ensure consistency throughout.

We then organised the press launch. Timing was crucial, after the World Cup 2018 but, before the new 2018/19 season started.

Researching the market and forging strong relationships with journalists, publications, authors, local businesses, local influencers.
Organising the content of the evening
Talent booking, liaison and logistics
Establishing a presence on Twitter, Facebook and Instagram and managing content and conversations with followers
Creation of the event page and pricing strategy
Pre and post event press release writing and distribution

BIG Results

Captured the attention of James Richardson, the anchor of 90's Italian football, who came down and visited the bar weeks after the launch.

Press attendees included journalists from, The Guardian, The Gentleman Ultra, DAZN, Mundial, Four Four Two, Daily Star, Top Corner, Outside Write and Football Italia. Other attendees included Mark Hateley, Tony Dorigo, deCoubertin book publishers and author of World in Motion, Simon Hart.

As a result of the social hype we created on Twitter, the bar has seen people travel from as far as Manchester and Leeds to check it out. There have been many people coming to Golazio as tourists of London. Making Golazio as important as a visit to Buckingham Palace, this is bringing a new wave of people to this previously unvisited part of South East London.

Coverage secured in, The Gentleman Ultra, Outside Write, Design My Night, Italian Craft Beers, Camberwell Online, The South London Guide, Alive and Kicking: the ultimate 90's football podcast.