The importance of PR services cannot be overstated. Successful PR for businesses of any size can help to significantly boost brand awareness, increase sales and conversion, as well as create positive sentiment for your brand.

In this article, Sophie Collins, Marketing Manager at BIG little LDN, reveals why she believes every business needs PR services to stay ahead of the curve.

Building brand awareness

First up, PR services help to build and maintain a strong brand. Making sure your brand is seen regularly, in the right places for your audience and for the right reasons. Not only ensuring your brand is front of mind but also building on your brand story through news, awards, product launches and thought leadership pieces. Regardless of the size of the business, PR is an important tool to maintain a relationship with loyal customers and attract future customers.

How is it done?

• Pitching to the media

• Responding to journalist requests

• Finding captivating hooks from company news

Managing public perception

PR experts will manage your brand’s public perception, gaining valuable trust and credibility among your audience. This is important at any stage during your business' lifespan, but even more so for new businesses, or if you’ve recently encountered controversy.

How is it done?

• Ensuring all external and internal communications reflect the brand standards

• Assert the business and its spokespeople as industry leaders, sharing expertise and knowledge

• Strongly convey the brand’s beliefs, messaging and values in an authentic way

Media relations

Nurturing strong media relationships will help secure positive media coverage and increase visibility for your business. Communication with journalists who cover topics relevant for your business means that your brand’s name will become familiar and thought of first for news stories or comments.

How is it done?

• Keeping in touch with relevant journalists

• Strong boilerplates and attention-grabbing stories

• Form consistent outreach strategies to become a familiar name to the journalists

Crisis management

The training that every business needs but hopes to never use. A solid crisis management plan is one of the most important aspects of PR services. Crisis training and strategy can help a business protect its reputation during challenging times.  

How is it done?

• Putting a crisis strategy in place for worst case scenario

• Rigorous crisis and media training to understand how to respond and communicate

Content creation

High-quality content helps to engage your audience and communicate your business’ message effectively. All content should be on-brand, instantly recognisable as your business and via the right channels.

How is it done?

• By having a deep understanding of the business, the tone of voice and the messaging

• Aligning the marketing strategy to ensure a seamless brand experience

• Brand advocates will need to approve all communications to ensure they accurately represent the brand

Does my business need PR services?

Simply put, all businesses would benefit from PR services to enhance their brand awareness, strengthen their public perception and if needed navigate a crisis.

If your business wants to explore how PR services can help grow your brand and sales, speak to Emma and Sophie for your free consultation.