London, 16th August 2024 - Paylink, a leading provider of affordability software and payments, has appointed BIG little LDN as their PR firm to work on a string of announcements in relation to their award-winning debt consolidation product, ReFi™ and affordability assessment tool, Embark.

The initial project will be to lead the PR strategy and approach for several ReFi™ announcements with multiple FTSE 100 lenders, as well as a not-for-profit partnership that aims to create a financially inclusive marketplace for those who would otherwise have limited options to credit. In addition, BIG little LDN will work closely with Paylink to analyse their data and over time, build a news story on the positive impact their products have on society. Particularly through the reduction of those living in financial vulnerability.

Jake Ranson, Chief Executive Officer at Paylink comments, “Appointing BIG little LDN as our PR partner was a strategic decision rooted in their proven expertise and agility in the fintech sector. From the outset, they’ve shown an impressive ability to dive straight into the complexities of our work, engaging with our clients and refining our media strategy with a level of professionalism that’s rare to find.

We’ve wanted to collaborate with BIG little LDN for some time, and this opportunity couldn’t have come at a better moment. With their support, we’re confident in our ability to communicate the groundbreaking benefits of our products and amplify the positive impact they have on financial inclusion across the UK.”

Work kicked off in July and is set to continue until the end of the year. Emma Critchley-Lloyd, Founder of BIG little LDN, commented, “It’s so refreshing to have the opportunity to work with a client who is genuinely making a positive impact on society. We've done a lot of research to get into the weeds of the current economic climate and the very real impact it’s having on people and it’s not easy reading. So, crafting the messaging and getting it right is really important work. We’re not just promoting products – we’re advocating for better financial well-being for everyone. Collaborating with Jake and his team is an absolute delight, and we can’t wait to start seeing the results of our work together.”

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