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What we CAN Do FOR YOU.
We apply clear-sighted expertise to helping your business express its brand more effectively and memorably across channels – from brand strategy and identity, to social, PR and influencer marketing – so you can stand confidently alongside giants.
Your brand isn’t a logo. It isn’t about what you say or the colours you choose. Your brand is an idea, fixed in the mind of your audiences, made up of the memories, experiences and interactions they have with it.
We apply clear-sighted understanding to help your business harness and express its brand. Creating powerfully engaging experiences, for the right audiences, in the right places and at the right times.
Branding
BIG IDEAS THAT STICK.
Your brand isn’t a logo, a colour, or a thing. It’s an idea, made up of memories, interactions and experiences, fixed in the mind of each person it’s ever touched.
We help make brands unmissable and unforgettable. Our expertise transforms your ability to express your brand as an idea with the power and consistency to cut through markets, grow new ones, and speak to the people you most want to reach.
What we bring
to your table
Brand audit & strategy
We’ll get to the heart of your business with a full brand audit, analyse your competitor landscape, how effectively you’re presenting your brand against your goals and aspirations, then identify steps to improving brand penetration and value.
Brand positioning
Disruptor, challenger, trusted establishment, or all these things – in a series of revealing workshops, we work together with you to discover and articulate your unique position and the cultural truths of your organisation.
Audience insight
Know what really matters to your audiences and what they think of you. We look at their expectations to deliver cut-through messaging that speaks directly to them and delivers bang for your buck. We’ll also identify where new audiences could come from and help shape your future communications strategy.
Brand language
We’ll craft the words, product names, voice, creative guidelines and visual designs to underpin the distinctive language of your brand, so that it’s unmissable and unforgettable.
Brand communications
Whether it’s a social post, event banner, shelf wobbler, website, press release or branded video - we keep your audiences engaged. No matter what the channel, we ensure your communications are joined up across every touchpoint, allowing you to capitalise on subtle channel nuances for optimum engagement.
Brand launch & campaign strategy
Whether it’s a soft launch, big bang or internal only, we coordinate appropriate PR and marketing activations, timed and targeted to attract the greatest buy-in from the audiences who matter the most – for the right budget, in the right place and at the right time.
Brand management
Brands are not set in stone. Just like the world around them, they have to respond to constantly evolving audience needs, cultural and technological change. We can set up a brand performance monitoring programme to ensure your brand is always top of mind amongst your target audience.
BIG results
£3M+
Investment
funding secured
funding secured
Privacy tech
company
7
RETAIL LISTINGS
including Tesco
and Lidl
including Tesco
and Lidl
Plant-based
food brand
100%+
WEBSITE
CONVERSION RATE
CONVERSION RATE
B2B crypto
trading platform
Influencer marketing
No vanity metrics here.
Influencer marketing isn’t a one-off #Ad. Audiences see straight through inauthentic collaborations and remain unconvinced by them.
With over a decade of experience behind us, our award-winning team deliver best-in-class influencer marketing campaigns that challenge perceptions, drive sales, build brand awareness and trust, and guarantee bigger results.
What we bring
to your table
Campaign strategy
Decades of campaign management under our belt has given us a deep understanding of talent and what their followers respond to, in order to drive sales, increase share of voice, enhance your brand reputation and boost social media engagement.
We construct campaigns that leverage a genuine synergy between influencers, your brand and your customers, to create brand ambassadors who can talk about your product or service to engaged audiences with conviction and authenticity.
Influencer analysis
We take the guesswork out of finding the right influencer. Whether they’re entertaining or heavyweight opinion-formers, we select the people who will be authentic, powerful brand ambassadors, embody your brand’s personality and voice, and completely empathise with audience aspirations and needs.
Using leading software, we track influencer engagement rates, provide detailed follower analysis, assess for fake followers, and continually monitor effectiveness, ensuring they deliver best possible bang for buck.
Brand immersion sessions
It’s important that influencers feel part of the brand family. We facilitate a session between you and them, where they can learn more about the business or product, giving everyone the opportunity to assess the brief and ask any questions of each other.
Negotiating & contracting
Our influencer and agent relationships span well over a decade, giving us the volume to negotiate preferential rates. Our influencer contracts are written by our tier one media, tech and IP law firm, so campaign deliverables, usage rights and exclusivity are covered in watertight agreements.
Influencer management
Up to date with ASA and CAP guidance, we ensure your campaign is compliant with the regulators. We’ll craft a clear posting plan so there is no ambiguity. After every post, our team collects the engagement stats directly, so you don’t have to.
Influencer reporting
After every campaign, we’ll analyse the stats and compile a report containing learnings and ideas for your next one.
BIG results
35.9%+
ROI
‘Not just a nice to have’
ALA Insurance
9.25%+
ROI
‘Your life’
ALA Insurance
10%
SALES CONVERSION
RATE
RATE
‘Unleash your Better Nature’
Better Nature
PR
More than
a press
release.
Journalists have the potential to be your greatest brand advocates. Positive editorial coverage can be the truest definition of a brand endorsement, so to build valuable brand credibility with customers, you also have to build it with journalists.
Launching and sustaining a regular flow of positive coverage can seem beyond the reach of many businesses, which is why we’ve made our services accessible, and the ability to create campaigns budget-friendly.
What we bring
to your table
PR Strategy
The PR strategy we develop for you provides the robust backbone necessary for creating compelling messaging that extends your brand voice to the media. We apply over 10 years experience of generating impactful campaigns and being the voice of well-established brands, scale-ups and start-ups.
Press office
We can act as your in-house press office. We already have the capability to respond to hundreds of tier one media requests, from journalists looking for comments in every kind of sector ranging from food and drink to business and finance. We also proactively pitch new stories for your brand, never missing a good opportunity.
Press events & ownable moments
There’s nothing quite like a press event to get the media talking. We can create a buzz with your brand at the centre of the conversation. We take care of branding and theming of your event, the logistics, guest speakers, influencer attendance, and make sure the right media representatives are invited to report back on your success.
Media training
We can train you on how to speak to the media, how to conduct yourself in interviews, how to make sure your message lands with the audience and teach you the art of convincing others to believe in you. We’ll create clear, concise messaging that’s consistent with your brand, maintains your credibility and fosters positive public perception. Covering digital and print media, podcasts, virtual and in-real life interviews, we'll help you create compelling narratives that connect with your audience on a deeper level.
First-party data analysis
Sometimes you're sitting on valuable insights, that with the right permissions, can create powerful headlines. We'll analyse your data and transform it into a news story that puts your brand at the heart of a national conversation.
Commissioned research
With the right association to your brand or product, commissioned research can provide the captivating hooks that get you in the media and your brand top of mind. Working with our research partners YouGov and Multytude or our in-house Gen Z community, BIG Shot, we'll get the stats and insights needed to fuel your agenda and get you in the media.
Crisis communications
The strategy everyone needs, but hopes they never use – a PR disaster recovery plan is essential. Provided either as an extension to an existing package of services, or a stand-alone service, we can workshop with key stakeholders in your business to develop a robust internal and external comms plan for both hypothetical or imminent threats to your brand reputation. We can train senior stakeholders on how to make sure your brand’s position is delivered with authenticity, conviction, empathy and control, thereby minimising damage, maintaining trust and protecting your reputation.
Personal brand
Getting your personal branding right helps reinforce your business’ brand identity, credibility and ultimately drives more eyeballs to your business. Average engagement on LinkedIn is 2000% higher on a personal profile than it is on a company page.
We make sure you engage your audiences with insightful messaging, reflecting values that add value to their lives, and that don’t alienate them with a constant barrage of overtly salesy posts.
As seen in...
BIG results
1k+
ORGANIC TWITTER
FOLLOWERS
WITHIN 24 HOURS
of launch
FOLLOWERS
WITHIN 24 HOURS
of launch
Golazio
146M
Organic earned
media reach
media reach
‘Used Car Bubble’
ALA Insurance
199M+
organic earned
media reach
media reach
John Arne Riise, autobiography launch
Decoubertin Books
Social media
THUMB STOPPING CONTENT.
Your social media presence is just as important to your business as your website. Your brand doesn’t have to be on every social channel, but the right ones can be where customers expect to engage with you first, and most often.
We make it easy for you to harness social media, so you can create and maintain authentic, engaging experiences for your audiences, that continuously add to your brand trust and equity.
What we bring
to your table
Social media audit
Want to know what’s working well and what needs improving? Our social media experts can identify hot spots and weak points across your brand’s social channels in moments.
Channel analysis
Of course, it’s important to have a social media presence, but there’s no need to be on every single channel. We'll review the performance of your existing channels, the audience you're trying to attract and build a strategy that drives engagement on the channels that matter the most.
Campaign strategy
Over a decade of experience means we know the strategies and mechanics that get your target audience engaged and deliver the biggest bang for your buck, whether your objective is social engagement, first-party data acquisition or sales.
Social design
Social media isn’t just another tick box and content formats are continuously changing, which means the designs that worked for you last month, may not be working today. We stay up to date with these changes, ensuring your channels are always optimised for the latest algorithm.
LinkedIn B2B lead generation
Connect with your target audience on the social media platform for professionals. B2B lead generation is one of our specialities. We work with brands to help encourage organic and paid lead generation through strategic consumer funnels.
User generated content (UGC)
User-generated content creates authenticity and brand trust in the minds of consumers. Ads that don’t feel like ads, influencers, consumers and social media content creators all have the skills and know-how to create engaging content that can be repurposed on your brand’s own channels.
TikTok growth strategy
Our in-house resident Gen-Z’ers Maya and Lili, are our TikTok natives. Unlike the generations before them, social media has been an ‘always there’ in their lives. They have grown up with platforms ingrained into their mindsets and have a natural talent of knowing what works, and what doesn’t.
Influencer content
We negotiate with our influencers to ensure you get the additional usage rights you need to use influencer content on your own channels and then define the campaign strategy to ensure it delivers the greatest ROI.
BIG results
16%
Click through
rate
rate
‘Going further with EV’
ALA Insurance
500%
increase in
brand channel
views
brand channel
views
‘NC500 Road Trip’
ALA Insurance
80.5k
organic reach
‘Headspace’
ALA Insurance
Funding
GROW
BIGGER
FASTER
We’re particularly good at helping new, small and growing businesses secure the investment they need to get to the next level.
Whether it’s by crowdfunding or you need to raise capital through VC & Angel funding, our combined expertise is targeted at making investment in your business or brand a simpler and more compelling proposition.
Crowdfunding
We can get you crowdfunding-ready fast.
Our proven package applies our expertise in branding, data enhancement and social media marketing to prepare you for launch quickly and affordably.
VC & Angel funding
We sharpen and articulate the stories, presentations and incentives that bring investors to your table and convince them you’re market-ready.
Our services
in action
